The uptick in recycled 90’s garb (tell me you’ve noticed the flowing bohemian skirts, collared necklaces and plaid flannels?) is coming in conjunction with a resurgence in vegetarianism – much like the late 80’s and early 90’s. My introduction to nutrition was during this decade, and the information I learned was recycled from the vegetarian movement of the 70’s …. do you see a trend here?
The trendy paleo/keto/carb-bashing days that we are leaving behind us are just a recycling of Dr. Atkin’s low carb movement, which began in the 70’s and came back in the mid to late 90’s when he republished his book. Since he died of a heart attack in 2003 and *that* doesn’t bode well for his dietary theories the trend needed new faces and new theories for this new generation of protein fanatics to feel good about loading their plate with bacon, eggs, and a steak first thing in the morning. So it has been for the last 10-15 years.
So we are now in a protein demonizing trend, as we were in the late 80’s/90’s (think Pritikin, Ornish and McDougall) and the late 60’s/early 70’s before that (Think Frances Moore Lappe, Moosewood Cookbook, etc.) …. we will do this for 10-15 years, and then likely demonize fat, because that was the trend in the early 80’s and we haven’t really seen it since the mid-90s.
Okay – let’s move on from the history lesson and onto the meat of the matter (HA!):
What I have seen after 15 years in this industry is women who get too hungry, get injured, get fatigued, lose muscle mass, and quit a diet or fitness program because it is unsustainable.